Hoka
Over the last few years I’ve led the design & creation of a number of Hoka EMEA product launches at Jellyfish - creating social, GAC & video content. Being protective of their brand, I utilised the creative toolkits shared by the client to redesign assets to social & platform best practices.
Mafate 5
On Mafate 5, I created assets for their launch & sustain campaigns. This included statics & videos for Meta in-feed, reels, carousel & YouTube display. The Mafate 5 creative needed custom-made lock-ups that had to be incorporated into the newly designed assets in English & French.
Clifton 10
Leading the design for Clifton 10, I began by reworking the “RUN SMOOTH” lock-up to work in all required sizes and layouts I designed. It's a modified Druk Wide font, incorporating the soft, round edges from the provided toolkit. The lock-up was flexible, able to stretch or pull the letters for various layout needs. I ensured this worked on lifestyle-led and product-based visual layouts. I also redesigned it in French for localised assets.
Bondi 9
Using Figma & Brandtech’s AI platform Pencil, I led the design & creation of 72 static assets & 56 video assets. I created new templates for social based on their toolkit creative, implementing best practises for Meta. Starting with UK for sign off, the assets were then run through feed variations in Pencil to produce localised versions (FR, DE & IT) at speed, changing the copy, shoe colour ways & background imagery with minimal manual adjustment.
I then reviewed the supplied video assets & created storyboards for our motion designer to work with in the platform for the variations needed.
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