Hoka
Over the last few years I’ve led the design & creation of a number of Hoka EMEA product launches at Jellyfish - creating social, GAC & video content. Being protective of their brand, I utilised the creative toolkits shared by the client to redesign assets to social & platform best practices.
Mafate 5
On Mafate 5, I created assets for their launch & sustain campaigns. This included statics & videos for Meta in-feed, reels, carousel & YouTube display. The Mafate 5 creative needed custom-made lock-ups that had to be incorporated into the newly designed assets in English & French.
Clifton 10
Leading the design for Clifton 10, I began by reworking the “RUN SMOOTH” lock-up to work in all required sizes and layouts I designed. It's a modified Druk Wide font, incorporating the soft, round edges from the provided toolkit. The lock-up was flexible, able to stretch or pull the letters for various layout needs. I ensured this worked on lifestyle-led and product-based visual layouts. I also redesigned it in French for localised assets.
Bondi 9
Using Figma & Brandtech’s AI platform Pencil, I led the design & creation of 72 static assets & 56 video assets. I created new templates for social based on their toolkit creative, implementing best practices for Meta. Starting with UK for sign-off, the assets were then run through feed variations in Pencil to produce localised versions (FR, DE & IT) at speed, changing the copy, shoe colourways & background imagery with minimal manual adjustment.
I then reviewed the supplied video assets & created storyboards for our motion designer to work with in the platform for the variations needed.
Next Project
