AI template creation
I designed & created a set of video templates in Pencil (Brandtech owned AI platform) for marketing managers at Google to utilise for their Gemini projects. The initial pilot for this was using the Pixel device & an AI-generated video of a dog, which was simple but worked well. The second stage of this was to incorporate video backgrounds that could be reflected on-screen as if taking a video, creating a number of different scenarios in various languages. For the third iteration, a more complex build was made, incorporating a hand to hold the device, title overlays, more complex scenery & end cards that could be switched out easily for non-designers.
Influencer content
Created 10-second videos for influencer content featuring the Google Pixel to be shared across Meta & TikTok. Using a templated design approach to keep consistency & stay within social safe zones, ensuring the product & messaging appear quickly to grab attention & recognition without overbranding for a more organic feel.
Static Ads
Designed the layouts for ads & banners promoting Gemini & Circle to Search. The UI was supplied for each category, & the background images were generated using AI to match the theme of each.
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